Product Details: IBO-02 SOLVED ASSIGNMENT HELP
Product Name: International Marketing Management
Format: PDF OR WORD FILE by email attachment same day
Pub. Date: NEW EDITION Current assignment
Edition Description: 2017-18
Rating : GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER
TUTOR MARKED ASSIGNMENT
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO – 02/TMA/2016-17
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
1. An Indian company desires to enter into international markets to export garments and fruit juices and spices. What orientation among the EPRG framework should the company follow to achieve best results? Discuss.
2. How is international market segmentation different from international market targeting? Explain the different bases on which an international market can be segmented.
3. Describe the key issues in international marketing communication.
4. How are the services differentiated from products? Describe the challenges in marketing of services.
5. Write short notes on the following:
(a) Local brands vs Global brands
(b) Pricing methods and practices in international marketing
(c) Questionnaire
(d) Qualities of a good report
