Product Details: MCO-06 SOLVED ASSIGNMENT HELP
Product Name: Marketing Management
Format: PDF OR WORD FILE by email attachment same day
Pub. Date: NEW EDITION Current assignment
Edition Description: 2017-18
Rating : GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER
TUTOR MARKED ASSIGNMENT
Course Code : MCO - 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2016-17
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
1. What steps are involved in conducting a marketing research? Discuss them with the help of a hypothetical marketing research project.
2. Explain the relationship between market segmentation, targeting and positioning? Discuss various market targeting strategies adopted by companies.
3. “A series of step by step process is involved in developing a product.” Describe.
4. Why geographical distribution of consumers is important in pricing decision? Explain various methods of geographical pricing.
5. Comment upon the following statements:
a) “No matter how well channels are designed and managed, there will be some conflict.” b) “There is a difference between advertising and publicity.”
