Ignou Question Bank (429)
Ignou Question Bank from previous year papers
Children categories
Ms-495, Question Bank (2)
Ms-495, Question Bank, Ethics And Corporate Governance In Banks
IB0-04 Question Bank (3)
IB0-04 Quesiton Bank, Export - Import Procedures And Documentation
MC0-03 Question Bank (2)
MC0-03 Question Bank, Research Methodology And Statistical Analysis
Ms-56 June, 2010 Materials Management
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Ms-56 : Materials Management
1 (a) Discuss the value added activities included in Materials Logistics Management (MLM) program. Also discuss briefly the various interfaces that MLM covers.
(b) What are the objectives of Materials Management ? Discuss its advantages.
2. (a) Discuss the role of information in materials management.
(b) Elaborate your understanding regarding analysis of sources of supply and its evaluation.
3. (a) How are foreign suppliers selected ? Briefly discuss about the various documents for international purchasing.
(b) Why has management of supplier network become a contemporary and critical issue ?
What are the basic objectives of such a network ?
4.(a) Discuss the important policies that a company is required to use to foster good buyer - seller relationships.
(b) Explain with the help of schematic flow diagram the required activities of manufacturing planning and control system.
5.(a) Elaborate your understanding about Materials Requirement Planning (MRP).
(b) Define Work-in-process (WIP) inventory. Discuss various methods for controlling WIP inventory.
6. Answer any two from the following :
(a) Discuss the various losses in warehouses. Suggest the methods for its prevention.
(b) Explain briefly various approaches for performance appraisal in Materials management.
(c) Discuss various techniques of vendor rating.
Ms-56 June, 2011 Materials Management
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Ms-56 : Materials Management
1. (a) Material Flow and Information Flows are equally important in the materials flow process. Why ?
(b) How can an organization achieve competitive advantage using information as a key driver in the organization ?
2. (a) Why is "approved list of vendors" approach is not a suitable purchase policy in certain cases ? Explain.
(b) How is the performance of purchasing function dependent on supplier development ? Illustrate.
3. (a) Dependent demand inventory items do not need to be forecast. Why ? Explain.
(b) How does Just-In Time (JIT) approach differ from Manufacturing Resources Planning (MRP II) ?
4. (a) What are the cost elements in ordering costs, carrying costs and shortage costs ?
(b) CONWIP is considered applicable to production environment characterized by longer set - ups and fluctuating demand. Why ?
5. (a) What do you understand by the term codification ? What type of information should be built into a code ?
(b) Discuss the incoming material receiving procedures and systems.
6. (a) What does it mean when we say a firm has organized according to the materials management concept ?
(b) Explain the SCOR framework for performance appraisal and discuss how is it useful in material management ?
Ms-56 December, 2011 Materials Management
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comDecember, 2011
Ms-56 : Materials Management
1. (a) What are the objectives of materials management ? Discuss its importance and strategic role in any manufacturing organisation.
(b) How does TQM support in creating customer value in materials management ?
2(a) Briefly discuss the problems that a buyer may encounter while entering the international market for the first time.
(b)Mention the basic principles and techniques to be followed in purchase by negotiation.
3. (a) Explain the material requirement planning (MRP) algorithm with the help of a flow chart.
(b) Some people say just - in - ti me (JIT) is simply one more inventory control system. Do you agree with them? Why and why not ?
4. (a) Discuss the role of PERT/CPM in controlling the WIP inventories.
(b) Explain the LIFO method of inventory flow. When this method is used ?
5. (a) Discuss the advantages and disadvantages of centralized warehouse and decentralized warehouse.
(b) Describe various measures that can be adopted to prevent shrinkage in warehouse.
6. (a) What is a Manufacturing Execution System ( MES) ? What benefits can be achieved by implementation of MES ?
(b) Explain the Balanced Scorecard approach for performance appraisal and discuss how is it useful in materials management.
Ms-56 December, 2012 Materials Management
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comDecember, 2012
Ms-56 : Materials Management
1. (a) Describe the three interfaces that Materials Logistics Management (MLM) program covers.
(b) Explain the role of materials management in conserving the environment.
2. (a) What is 'sub contracting'? Discuss its advantages and its effect on the output.
(b) Explain the differences between purchase by competitive bidding and purchase by negotiation.
3. (a) Explain with the help of a flow diagram the required activities of a Manufacturing Planning & Control (MPC) system.
(b) Explain the push-system with the help of Manufacturing Resources Planning (MRP-II) and the pull-system by Just-in-time production system (JIT).
4. (a) State the role of backlog list in a CONWIP system. What is the trigger of releasing jobs into production in a CONWIP based production line ?
(b) Describe the most appropriate situation for the application of the specific cost inventory flow method.
5. (a) Discuss the stages of receiving procedure of incoming materials.
(b) Describe the various measures that can be adopted to prevent shrinkage in are houses.
6. (a) Highlight the features of Manufacturing Execution System (MES) in achieving Total Quality Management (TQM).
(b) What are the matrices of performance appraisal in materials management ?
Ms-56 June, 2013 Materials Management
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comJune, 2013
Ms-56 : Materials Management
1. (a) What do you understand by the term 'materials management' ? Briefly describe its functions.
(b) Mention the four groups into which the Inventory carrying costs can be categorized. Briefly discuss them.
2. (a) Discuss the stages of source selection process. Which is the most critical stage as per your opinion ?
(b) What typical questions are included in a make - or - buy checklist ? Give category wise details.
3. (a) Discuss the activity of materials planning and budgeting for production and manufacturing of end products.
(b) Distinguish between :
(i) MRP
(ii) MRP II
4. (a) Discuss Economic Order Quantity (EOQ) model with no shortages. What are the assumptions made in this model ? Explain.
(b) Identify some factors influencing the WIP inventories.
5. (a) Is it always not possible to implement a good warehouse layout ? Comment on the management strategy keeping cost and time factors in mind.
(b) Mention the losses due to warehousing systems. Give reasons for generation and accumulation of these losses.
6. (a) What does it mean when it is said that a firm has organized according to the materials management concept ?
(b) Explicate the Balanced Score Card approach for control and performance appraisal of materials management.
Ms-61 June, 2010 Consumer Behaviour
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Ms-61 : Consumer Behaviour
SECTION – A
1. What are the major influences on organizational buying ? You have been asked to manage the replacement supplies of printers and photocopies in your organisation. How would you define this organisational buying situation and the characteristics associated with it ?
2. What function do attitudes fulfil in consumer behaviour ? Briefly explain any one of the multiattribute models of attitudes and explain how would you use the understanding of this model in your marketing decisions.
3. Explain the factors that help a marketer to predict what kind of influence reference groups are likely to have over a product or brand choice. Why does reference group influence seem to vary across product classes or across individuals ?
4. What are the factors that result in a high degree of prepurchase, seLrch for information by consumers ? What are the implications of information search behaviour for marketers ?
5. Write short notes on any three of the following :
(a) Hypothetical constructs in Howard Sheth model
(b) Theories of Personality
(c) Consumer Motivation
(d) AlO inventories and their use
(e) Cognitive theory of learning
SECTION – B
Read the case given below and answer the questions given at the end of the case :
A PRODUCT FAILURE AT SATURN
Saturn has always attempted to create committed customers. Saturn a division of General Motors, advertises around the theme :
A different kind of company
A different kind of car.
Though Saturn cars costs only 10 to 14 thousand USD (Rs. 5 lakhs to Rs. 7 lakhs), the firm attempts to provide its customers the same level of service and consideration typically associated with expensive luxury cars. Its stated objective is to be "the friendliest, best-liked car company in the world". The company states : "We're going to do more than what the customer expects, and in the long run, it will enhance our image".
Saturn's attempt to build an image of a high-quality car built by skilled, caring workers and sold in helpful, non pressure dealerships, had received two small tests in its first two years. In one, it had to recall and replace 1,836 cars that had received improper coolant. In another, it had to repair 1,480 cars with faulty seat-back recliners. In the second case, the firm made a TV commercial showing a Saturn representative flying to location to fix the car of a resident who had purchased it in the first year of its launch. However, in 1998 Saturn began receiving reports of a wire short-circuiting and causing a fire. Thirty-four fires (no injuries) were reported. Saturn faced a dilemma. A recall would involve 350,000 cars and a direct expense of as much as $ 55 million dollars. Any negative publicity associated with the recall could seriously depress sales. Saturn had yet to break even and General Motors was under serious financial pressure. Saturn managers decided to deal with the problem in a manner consistent with its company objective described early. It quickly notified all purchasers of the affected cars and asked them to contact their dealers to have the defective wire replaced at no charge. The dealerships extended their operating hours, hired extra personnel, arranged door-to-door pickup and delivery, provided free car washes, and often provided barbecues or other festivities. All the repaired cars had a courtesy card placed inside that said : We'd like to thank you for allowing us to make this correction today. We know an event like this will test our relationship, so we want to repeat to you our basic promise - that everyone at Saturn is fully committed to making you as happy a Saturn owner as we can. According to Steve Shannon, Saturn's Director of consumer marketing, the decision to handle the recall in this manner was simple : The measure of whether we are a different kind of company is how we handle the bad times as well as the good. We're trying to minimize the inconvenience and show that we stand behind the cars, so that our owners don't lose faith in us or the cars. How have consumers responded to the recall ? Ms. K. learned of the recall from friends who had heard of it on news reports before she received her letter from Saturn. She took her car to the dealer who served her coffee and doughnuts during the 24-minute repair. Her response. I expected this would be my first bad experience with Saturn. But it was so positive, I trust them even more than when I purchased the car :
Questions :
(a) Describe the evaluative process followed by the consumers and outcome that Ms.K went through.
(b) Evaluate the manner by which Saturn handled the recall. What options did it have ?
(c) How will publicity about the recall affect Saturn's image among non-owners ?
Ms-61 June, 2011 Consumer Behaviour
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comJune, 2011
Ms-61 : Consumer Behaviour
SECTION – A
1. You have been asked to advise a mens wear apparel manufacturer, to help them suitably segment their market and identify the most appropriate target segment. The company manufactures both formal and casual wear, and has a stylish, upmarket range. You want or to apply the VALSII typology to help them identify the target segments. Explain how would you utilise this approach and which segments would be the most appropriate for this manufacturer ?
2. Discuss the components of an attitude. Taking the example of a consumer enable purchase decision, explain what functions do attitudes play in consumer decision making.
3. Which stage in the family life cycle would constitute the most attractive segment for the following products and services ? Give reasons for your answer
(a) home theatre system
(b) package tours
(c) fitness centres
4. How as a marketer of home appliances, would you use the knowledge of post purchase evaluation by consumer, to ensure that your consumers do not experience any dissonance ? Describe the response strategies you will follow.
5. Write short notes on any 3 of the following
(a) Situational influences on buying process.
(b) Components of Alternative evaluation.
(c) Problem recognition stage in the consumer decision process
(d) Bett man's information processing model
(e) Types of problem solving behaviour.
SECTION – B
6. Read the case given below and answer the questions given at the end of the case.
The kellogg challenge Kellogg Company has distribution in over 150 countries and vet is still unknown to one - third of the world's population. According to its CEO, 'the company plans to change all that" Kellogg has built a company called cereal plant in
We now have a number of truly global brands (Frosted Flakes and Corn Flakes, with Froot Loops and Rice Krispies close behind and Frosted Mini Wheats and Honey Nut loops moving rapidly). There used to be slight variations in our food around the world but
now you will recognise the products wherever you go Advertising for frosted flakes is now global and that for other Brands may follow. Expanding into many markets will involve more than trying to gain share from the other cereal marketers. It will require altering long held traditions. : "In
Questions :
(a) What are the needs and values involved in the consumption of a product such as breakfast cereal ?
(b) What consumer behaviour variables would support and what would harm the chances
of Kellogg succeeding with cold cereal in
(c) Suggest an appropriate promotional strategy for Kellogg's cornflakes, looking at the perception related barriers people may have against this form of breakfast.
Ms-61 December, 2011 Consumer Behaviour
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comDecember, 2011
Ms-61 : Consumer Behaviour
SECTION – A
1. (a) What are the major applications of life style marketing utilised by present day marketer ? Illustrate using suitable examples.
(b) As a retailer of expensive leather luggage, which approach to lifestyle segmentation
would you apply and why ?
2. (a) does the self concept theory explain the influence of self concept on consumption ?
(b) You are trying to promote safe driving habits among motorcyclists and scooterists. Explain what approach to attitude change would you apply to change their attitudes towards safe driving ? Justify your answer.
3. What are the factors that determine the importance of reference group influence on buying decisions ? Name two products each where in your view there would a strong reference group influence on.
(a) product choice
(b) brand choice. Explain why this type of influence would operate ?
4. Discuss the different types of problem solving behaviour in buying decisions. What type of problem solving behaviour can be expected in the following purchase decisions and why ?
(a) Purchase of your first laptop
(b) Purchase of an office shirt by you.
5. Write short notes on any three of the following.
(a) Personality as a variable influencing consumer behaviour.
(b) Instrumental conditioning.
(c) Influence of child on family buying decisions.
(d) Post purchase behaviour
(e) Bett man's information processing model
SECTION – B
6. Read the case study given below and answer the questions at the end of the case.
Brand ambassador : employing real customers to get the word around. People love talking about things that make them happy - including their favorite products and brands. For example, if you really like an airline - they fly with flair and get you there at a reasonable price or you just love your recently acquired Sony camera - it is too good to keep the knowledge of the experience to yourself. In the old days, you would have chatted up these brands with a few friends and family members, but these days technology allows you to spread the word about products and brands experiences to thousands of other consumers. In response, Marketers are now working to harness the new found communications power of their everyday customers by turning them into influential brand ambassadors. Companies like Sony, Microsoft and McDonald's are now
developing a new breed of brand ambassador programs that organize and multiply consumer to consumer interactions about their brands. These programs employ everyday consumers who are passionate about their products to act as part PR agents and part sales reps. Marketers select their brand ambassadors very carefully, based on customers' devotion to a brand and the size of their social circles. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family groups and wider audience through personal conversations, blogs, and online social media. For the ambassadop, rewards include product samples, gifts, discounts and token cash payments. Perhaps most important to many brand enthusiasts, they get inside access to company's information about new products and services about to be launched. Brand ambassador programs leverage the power of peer to peer communication. Consumers hear about products and brand experiences from others just like themselves - people they trust - rather than from commercial marketing sources. Sony used brand ambassadors to jumpstart the launch of its new GPS camera, a high tech device that draws on satellite tracking technology to let you record the exact location of every picture you take and later map them out using Google maps. Sony selected customer ambassadors who like to travel, take pictures and
use online communications. "this is a product with emerging technology and we really need to let consumers see people using it' says Sony's director of digital imaging. Out of 2000 or more online applicants, Sony picked only 25 brand ambassadors. The ambassadors were given a free camera and other equipment along with lessons on how to use them. They were encouraged to show the camera to friends, associates, and anyone else who asked; handout discount coupons and blog weekly about their travel and picture taking adventures on a dedicated Sony micro site. College campuses are traditional fertile
ground for ambassadors. Marketing companies identify and manage college student ambassadors for diverse products and services. The brand ambassador approach has its critics. For example, some view the practice as underhanded or deceptive, most firms advise their ambassadors to openly reveal that they are representatives. Others worry that brand ambassadors may be perceived as pressure agents who promote products because they get free stuff - or worse, as annoying interfering people best avoided. The best ambassadors, however, it has been found, are people who are seen as friendly, everyday brand loyalists for love to talk to people about their own experiences.
Questions :
(a) Based on your own understanding of reference groups, how effective would brand ambassadors be as reference groups for relatively expensive, infrequently bought products and services ? How would your answer change if the product in question was detergent or cooking oil ?
(b) In your view, in the Indian marketing context, is the concept of brand ambassadors likely to succeed ? Justify your answer.
(c) Comment upon Sony's strategy of using brand ambassadors to launch its cameras. What can be the possible dangers of using this approach ?
ms-61 june 2013
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MS-63 : PRODUCT MANAGEMENT
SECTION-A
1. Distinguish between the following giving suitable examples :
(a) Convenience and shopping products
(b) Product Line and Product Mix
(c) Tangible specifications and Augmented features of a product
(d) Skimming Pricing and Penetration Pricing
2. (a) How would marketing strategies vary across different stages of Product Life Cycle ?
Explain giving suitable examples.
(b) "Though so many managers have been swept into product-line extension mania, many of them are also discovering that the problems and risks associated with extension proliferation are formidable". Discuss the statement.
3. (a) What is the rationale for test marketing ? Discuss the situations where you think test marketing is not desirable.
(b) Discuss the relative advantages and disadvantages of setting responsibility of developing new products at the corporate level.
4. Write short notes on any three of the following :
(a) BCG Matrix
(b) Concurrent Engineering
(c) Concept Testing
(d) Brand Equity Measurements
(e) Market Potential and Market Demand
SECTION-B
5. A company manufacturing biscuits now plans to launch a new range of biscuits targetted at health and calorie conscious customers as well as diabetics. The company intends to produce these biscuits with multigrains and lower sugar as well as calorie content. It is planned to offer the biscuits in different flavours like apple, orange, vanila etc. to cater to the different tastes of the customers. The company now has to decide upon the different aspects of the new launch like the ingredients, flavours, branding, packaging and labelling of the product.
Questions :
(a) Suggest some methods for generating ideas regarding the product attributes of the proposed range of biscuits.
(b) Identify the characteristics of a good brand name and suggest a suitable brand name for the new offerings.
(c) Suggest an appropriate positioning strategy.
(d) Discuss the significance of packaging and labelling decisions in the marketing of these new products.
MS-61 dec-2012
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comDecember, 2012
MS-61 : CONSUMER BEHAVIOUR
SECTION – A
1. (a) Explain the various roles that different people as individuals can take in the context of consumer buying behaviour, taking the examples of :
(i) Toys
(ii) Car
(b) Discuss the applications of Lifestyle
Marketing giving suitable examples.
2. (a) What is Organisational buying behaviour ? Discuss the major influencing factors on organisational buying.
(b) Why do you need to study consumer attitudes ? What are the inputs you would like to include in your questionnaire if you wanted to measure consumer attitude towards a newly introduced fruit based health drink ?
3. (a) What do you understand by the term 'Culture' ? How does subcultural analysis
help a marketer in the segmentation exercise ? Explain giving suitable examples.
(b) You are a marketing manager of a company manufacturing washing machines. How
will you respond to the post purchase feelings of your customers in order to build and maintain their satisfaction ?
4. Write short notes on any three of the following :
(a) Sensory Thresholds
(b) Motivational Conflicts
(c) Trait Theory of Personality
(d) Family Life Cycle Concept
(e) Howard Sheth Model of Consumer Decision Process.
SECTION – B
5. (a) How does reference group influence vary over product categories ? What type of
reference group influence can you expect for the following products and why ?
(i) Clothing
(ii) Bread
(b) For the above two product categories explain the kind of information search behaviour you can expect from the consumers and why ?
More...
Ms-55 December, 2009 Logistics and Supply Chain Management
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comDecember, 2009
Ms-55 : Logistics and Supply Chain Management
1(a) Define value. Use Porter's value chain to explain how logistics helps organizations in deriving competitive advantage ?
(b) What do you understand by Efficient Consumer Response (ECR) ? State some of the strategies that are followed in implementation of ECR.
2a) Explain the concept of Push based supply chain and Pull based supply chain. What is a push-pull strategy ?
(b) Explain the meaning of the phrase "world-class" in World-Class Supply Chain Management (WCSCM). Also discuss some features of world-class companies.
3(a) What is the main reason of popularity of some Information and Technology (IT) based tools in supply chain management ? Briefly discuss a few of them.
(b) What do you understand by Enterprise Resource Planning (ERP) ? Briefly describe the different modules that are integrated in ERP.
4(a) Explain activity based costing. What are the cost drivers in supply chain ? Explain cost drivers with the help of an example.
(b) List various supply chain performance measurement systems. Discuss any one of them in detail.
5(a) Explain the Euclidean Distance problem and Gravity Solution in context of Warehouse location. Are there any limitations on the use of the gravity solution ?
(b) Correlate the practical problems and factors influencing transportation decisions of a company or a carrier.
6(a) Explain Reverse Logistics as a part of the closed-loop supply chain.
(b) Explain the differences in the supply chain management of products vs. services.
Ms-55 June, 2010 Logistics And Supply Chain Management
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comJune, 2010
MS-55 : Logistics And Supply Chain Management
1(a) Every organisation has to move materials to support its operations. What do service companies like Internet service providers move ? Is the concept of supply chain relevant for these companies ?
(b) The root cause of the problems faced by many supply chains is a mismatch between the type of product and the type of supply chain. Explain this statement in context of demand of the product.
2(a) What do you understand by "Bullwhip effect" ? Mention some factors that contribute towards bullwhip effect. Also suggest some method by which one can reduce this effect.
(b) Discuss the impact of globalization and its effect on the supply chains. Explain how companies could effectively gear up to the international order ?
3.(a) Describe various supply chain information categories. Give examples of information contained in these categories.
(b) Explain the key processes considered in both ERP and SCM. How are these processes different from one another ?
4(a) "To be blunt, organisations use bench marking to find ideas for logistics that they can copy or adapt". Explain this with reference to SCM.
(b) What are supply chain performance measurement systems ? Discuss one framework that is used in measuring the performance of supply chains.
5. (a) Discuss the interdependence of location decisions and distribution network decisions in context of SCM.
(b) Discuss the four alternatives of dispute resolution in context of SCM. Which one is preferable ?
6. (a) "Forward logistics and Reverse logistics are parts of a closed loop supply chain". Explain the statement with help of a diagram.
(b) Discuss basic principles of SCM that are applicable in any one of the following sectors :
(i) Banking
(ii Airlines
(iii) Health care
Ms-55 June, 2011 Logistics and Supply Chain Management
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comJune, 2011
Ms-55 : Logistics and Supply Chain Management
1. (a) Discuss the goals of a supply chain and explain the impact of supply chain decisions on the success of a firm.
(b) Describe the supply chain for a paper manufacturing organization.
2. (a) What is more important - inbound or outbound logistics in a supply chain ? Why ?
(b) "SCM and BPR have a common goal and are interrelated". Comment.
3. (a) What are the fundamental mistakes commonly made while capturing information ? How would these mistakes be eliminated in SCM ?
(b) Discuss whx, the high - tech industry has been leader in adopting supply chain IT systems.
4. (a) What is the impact of lack of coordination on the performance of a supply chain ?
(b) What are various kinds of challenges faced during the process of bench marking ?
5. (a) What modes of transportation are best suited for large, low - value shipments ? Why ?
(b) Discuss the legal issues concerning logistics. List the categories of dispute resolution.
6. (a) Discuss the importance of outsourcing services like third and fourth party logistics.
(b) Discuss SCM strategies for the relatively new education supply chain.
Ms-55 December, 2011 Logistics and Supply Chain Management
Written by sales@mbaonlinepapers.com sales@mbaonlinepapers.comDecember, 2011
MS-55 : Logistics and Supply Chain Management
1. (a) What are the primary responsibilities of logistics group and marketing group within an organization ? Why there is a conflict between the two ?
(b) State some of the strategies that are followed in implementation of Efficient Consumer Response (ECR).
2. (a) What are the reasons for variability in the supply chain ? Discuss the methods of reducing variability.
(b) Explain global sourcing and its advantages and disadvantages.
3. (a) Discuss some limitations of software packages of SCM.
(b) Are manufacturers better candidates for IT enablement than service organizations ? Why or why not ?
4. (a) What is Customer Profitability Analysis ? Why it has gained importance in the recent ti mes ?
(b) What is the essence of the Balanced Score card method of performance measurement ?
5. (a) Discuss the role of transportation within a supply chain. What are the suitable transport mode for small, high value shipments and large, low value shipments ?
(b) Discuss the interdependence of location decision and distribution decision.
6. (a) How can reverse logistics cater to a green supply chain strategy in the future ?
(b) Which players in the health care sector are likely to die out as a result of changing supply chain scenario ?
