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MS-7   june, 2008

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1. Information technology has been used in every business and for every function of a business. Contextualize a business perspective of IT by discussing some applications of IT.

2. Highlight the relationship beh,veen data & information and information & knowledge. Discuss some characteristics that must be possessed by "information".

MS-7   june, 2009

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1. (a) What is Network Topology ? Briefly describe different types of Network Topologies.

(b) Distinguish between Internet and Intranet.

2. (a) Define MIS. \Mhat are the determinants of MIS design according to Zaru ?

MS-7   june, 2010

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1(a) What are operating systems ? Describe the functions of operating system.

(b) Describe the Open Systems Interconnection Reference model (OSI model). Briefly

MS-7   june, 2011

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1. (a) What is the purpose of a computer aided decision support system ? What are the

major components of such a system ? How does it help the decision making process ?

MS-7   Dec, 2007

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1. (a) Define Inforrnation Technology (lT) and discuss the advancements in the field of IT.

(b) What is Open Systems Interconnection Reference model (OSI model) ? Describe the seven layers of OSI model.

MS-7   Dec, 2008

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1. (a) Define the Internet, Intranet and E-Commerce. Discuss the advantages of E-Commerce over conventional business.

(b) Describe the main components of a network including hardware and software.

2. (a) Discuss the objectives and process of computer aided decision support system.

MS-7   Dec, 2009

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1(a) Briefly discuss the various components of a computer system.

(b) What are various types of computer ?

2(a) What are multi-tasking and time-sharing systems in computer ?

MS-7   Dec, 2010

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1. (a) Define the Internet, Intranet and E-Commerce. Write a note on E-Commerce by citing the advantages of E-Commerce over conventional business.

(b) Write a detailed note on plug-and-play devices.

2. (a) What are the main types of software ? Write a detailed note on the advantages of open-source software ?

MS-7   Dec, 2011

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1. (a) Discuss the 'rational individual models' of decision making. What are the implications of these models to information system analysts ?

(b) "The way organisations cannot exist without MIS, even information does not exist without organisation." Discuss.

2. (a) "Management Storing Committees are the biggest hurdle in the growth of MIS function in an organisation." Elaborate.

MS-6   june, 2007

MS-6 : Marketing for managers

1.   Explain the various segmentation bases used by rnarketers, with suitable illustrations. Suggest suitable segmentation basis for the following, giving reasons :

(i) Light Commercial Vehicles (LCV)

(ii) Contact lenses

MS-6   june, 2008

MS-6 : Marketing for managers

1. (a) Distinguish Product Marketing and Services Marketing, giving suitable examples

(b) A company desires to enter the packaged fruit juice market. Discuss the Market Research process to be followed to study the consumer attitude towards the packaged fruit juices.

2. (a) Discuss the stages in New Product Development process, giving suitable examples.

MS-6   june, 2009

MS-6 : Marketing for managers

1.What is Social Marketing ? Explain Social Marketing in terms of its objectives and the applicability of the 4Ps, giving suitable examples.

2.(a) What is Marketing Research ? Discuss its relevance in the field of Marketing.

MS-6   june, 2010

MS-6 : Marketing for managers

1. a) With the help of suitable examples explain the implications of characteristics of services and how the marketing strategy can be focused to overcome these constraints ?

(b) What do you understand by the term 'Market Segmentation' ? How would you segment the market for toothpastes ?

2.(a) Using the steps in the marketing research process ? Describe how you would go about investigating the feasibility of a photocopying shop adjacent to a university campus ?

MS-6   june, 2011

MS-6 : Marketing for managers

1. (a) Explain the concept of Marketing and discuss its importance in modern organisations in accomplishing their objectives.

(b) In spite of secondary data being available in abundance, what makes a manager rely on the collection of primary data for marketing decisions ? Elaborate with suitable examples.

2. (a) Middleman and their functions form an essential aspect of Marketing Channels. Discuss with suitable examples.

MS-6   Dec, 2007

MS-6 : Marketing for managers

1. What is consumer behaviour ? Explain briefly the various factors influencing consumer behaviour taking example of any consumer durable of your choice.

2. (a) Distinguish between Market Segmentation and Product Differentiation.

     b) Describe the bases that you will 'use in segmenting the market for the following products :

MS-6   Dec, 2008

MS-6 : Marketing for managers

1.(a) Discuss the reasons for growth of the service sector, giving suitable examples.

(b) Explain the concept of Product LiIe Cycle (PLC). Taking example of any consumer product, discuss how the marketing mix strategy would vary during different stages of the PLC.

2. (a) What are the benefits of market segmentation ? What segmentation bases would you choose for segmenting the market for cosmetics ?

MS-6   Dec, 2009

MS-6 : Marketing for managers

1.(a) Explain the term Marketing and distinguish it from "Selling".

(b) Identify the elements of Marketing Mix for Services. Explain the same taking the

MS-6   Dec, 2010

MS-6 : Marketing for managers

1. (a) What do you understand by the term 'marketing mix' ? How would the marketing

mix strategies vary during different stages of the product life cycle?

MS-6   Dec, 2011

MS-6 : Marketing for managers

1. (a) The essence of Marketing is a "Transaction". Discuss the above statement and give reasons in support of your answers with suitable illustrations.

,(b) Explain the term 'Marketing Strategies'. Outline the possible marketing strategies

that may be used at the growth and decline stages of any Product/Brand of your choice.

MS-5   june-2007

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

1. (a) Define Information Technology. Describe various types of information systems. Give example of each type of information system in order to differentiate

between them.