December, 2011
Ms-95 : Research Methodology For Management Decisions
SECTION – A
1. Describe four types of measurement viz Nominal, Ordinal, Interval and Ratio scale measurement. Prepare a set of ten statements on a Likert's scale to measure the customer satisfaction of Barista.
2. Distinguish between probability and non-probability sampling designs. Discuss in depth one of the probability and one non-probability sampling design with the help of examples.