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June, 2013

Ms-92 : Management of Public

SECTION-A

1. Briefly describe the concept of socialism in context to Public Enterprises. Also discuss the emergence of Indian brand of socialism and its impact on the economic development of the nation.

2. Define 'Corporate Governance' and explain its concept. Comment on the recommendations made by Birla Committee (2001) and Naresh Chandra Committee (2002) on corporate governance.

June, 2010

Ms-91 : Advanced Strategic Management

SECTION – A

1(a) Discuss the nature and scope of Corporate Management. Is corporate management the same as corporate planning ?

(b) "Corporate strategy may exist at three levels." Explain. What are the distinctive characteristics of the three levels of strategy on the standpoint of various dimensions ?

June, 2011

Ms-91 : Advanced Strategic Management

SECTION – A

1.  (a) What could be the different approaches to corporate management ? Critically analyze them by pointing out their merits and demerits.

(b) Discuss the components of corporate strategy. How could a company obtain the advantages of synergy ?

December, 2011

Ms-91 Advanced Strategic Management

SECTION – A

1. (a) Discuss the various kinds of corporate strategy and under which conditionsieach strategy would be followed ?

(b) Explain the process of policy formulation. Is policy formulation different from strategy formulation ? Discuss.

December, 2012

Ms-91 : Advanced Strategic Management

SECTION – A

1.  Discuss in detail the nature and process of corporate planning and the importance of its implementation.

2.  Bring out the historical perspective of corporate governance and discuss why has it become necessary for business houses to adopt a good corporate Governance.

June, 2013

Ms-91 : Advanced Strategic Management

SECTION - A

1. (a) Briefly discuss the approaches to corporate management. Which one, you think, can be regarded as more appropriate to Indian environment and why ?

(b) what is corporate policy and what is its significance" ? How could management formulate effective corporate policy ?

December, 2009

Ms-68 : Management Of Marketing

SECTION – A

1. (a) What are the stages involved in Promotional Planning and Strategy ? Explain the same by taking an example of a product of your choice.

June, 2010

Ms-68 : Management of Marketing Communication and Advertising

SECTION – A

1(a) Explain the concepts of frequency reach, effective reach frequency and continuity.

June, 2011

MS-68 : Management of Marketing Communication and Advertising

SECTION – A

1.  (a) Different people buy same products / Brands for different motives. Discuss the above statement and identify the possible buying motives of a young professional for club membership.

December, 2011

Ms-68 : Management  of Marketing Communication and Advertising

SECTION - A

1.(a) Discuss the concept of Integrated Marketing Communication as a tool for market development strategies.

December, 2012

Ms-68 : Management of Marketing Communication and Advertising

SECTION – A

1.  (a)  Explain the various sources of misunderstanding that may thwart the process of marketing communication, giving suitable examples.

(b)  In what ways the advertisers make use of consumer learning concepts ?

June, 2013

MS-68: Management of Marketing Communication and Advertising

SECTION – A

1. (a) Explain some of the important learning theory concepts of relevance to advertisers.

(b) Discuss the Ethical Issues in Advertising giving suitable examples.

December, 2009

Ms-66 : Marketing Research

SECTION A

1. (a) What are the different ways of classification of Data ? Explain.

(b) Illustrate the different methods of graphical presentation of data.

June, 2010

Ms-66 : Marketing Research

SECTION – A

1 (a) Explain briefly the basis of classification of various types of research design available to the researcher.

(b) Identify the major problems in conducting Marketing Research in India. Suggest possible solutions to overcome these problems.

June, 2011

Ms-66 : Marketing Research

SECTION – A

1.  Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.

2.  What are the different Probability Sampling methods ? Explain with the help of examples.

December, 2011

Ms-66 : Marketing Research

SECTION – A

1. (a) Discuss the relevance and the scope for conducting Marketing Research in the current competitive scenario.

(b) Why it is necessary for marketers to estimate the value and cost of information before conducting research ? Elaborate.

December, 2012

Ms-66 : Marketing Research

SECTION-A

1. For each of the following situations, indicate the most appropriate Research Design, giving reasons.

(a)  A Brand Manager wishes to have a better understanding of the image of his/her brand.

June, 2013

Ms-66 : Marketing Research

SECTION-A

1. (a) Explain the various stages involved in Marketing Research Process.

(b) What is a Research Design ? Explain in brief the different types of Research Designs.

December, 2009

Ms-65 : Marketing of Services

SECTION – A

1. (a) What is so distinctive about services marketing that it requires a special approach and body of knowledge ?

(b) "Growth in services is at the expense of manufacturing sector of the economy." Do you agree with the statement ? Justify  your answer.

June, 2010

Ms-65 : Marketing of Services

SECTION – A

1(a) What is so distinctive about services marketing that it requires a special approach, set of concepts and body of knowledge ?

(b) Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services ?